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Toward An Expanded Account Planning Discipline: Consumer Geography

by swood | Feb 13, 2021 | Uncategorized

If we’ve learned one thing over the last few years, it is that our appreciation of nuance has diminished. More than ever, we’ve come to discount the distinctively human capacity to hold opposing ideas in our minds. Too often, we conveniently distill a...

How Social Networks Could Stem The Tide Of Advertising And Distribute Productive Opportunity

by swood | Feb 11, 2021 | Uncategorized

Facebook, LinkedIn and “the like” are social media platforms. The media reference is appropriate, even if they didn’t choose that name for themselves. They are a digital form of traditional television, based on networks that serve up content for “free.” But free...

Recent Posts

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  • Toward An Expanded Account Planning Discipline: Consumer Geography
  • How Social Networks Could Stem The Tide Of Advertising And Distribute Productive Opportunity

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