A Brief Take On The Creative Brief

The creative process tends to be seen as an effervescent endeavor, ideas bubbling up from the subconscious and scattered across the wall of a brainstorm room. Brilliance can happen in this way. And we often fall in love with concepts and convince ourselves that this...

The 7 Deadly Virtues of a Great Account Executive

This post is a lift of a presentation made for an agency’s junior accout executive training program over 15 yrs ago. It is shared here as a link from a highly editorialized take on my current concerns re advertising creative posted in LinkedIn. The 7 Deadly...