by swood | Oct 11, 2021 | Uncategorized
The creative process tends to be seen as an effervescent endeavor, ideas bubbling up from the subconscious and scattered across the wall of a brainstorm room. Brilliance can happen in this way. And we often fall in love with concepts and convince ourselves that this...
by swood | Mar 18, 2021 | Uncategorized
This post is a lift of a presentation made for an agency’s junior accout executive training program over 15 yrs ago. It is shared here as a link from a highly editorialized take on my current concerns re advertising creative posted in LinkedIn. The 7 Deadly...
by swood | Feb 13, 2021 | Uncategorized
If we’ve learned one thing over the last few years, it is that our appreciation of nuance has diminished. More than ever, we’ve come to discount the distinctively human capacity to hold opposing ideas in our minds. Too often, we conveniently distill a...
by swood | Feb 11, 2021 | Uncategorized
Facebook, LinkedIn and “the like” are social media platforms. The media reference is appropriate, even if they didn’t choose that name for themselves. They are a digital form of traditional television, based on networks that serve up content for “free.” But free...
by swood | Apr 12, 2017 | Uncategorized
“I know a lot of us are thinking about how we can make the most positive impact in the world right now … Are we building the world we want?” — Mark Zuckerberg “Be the entrepreneur of your own life.” — Reid Hoffman Facebook, LinkedIn, Twitter … they all...
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